An Executive’s Guide: Part 18 of 20

A 20 part series, we bring you an in-depth discussion of each question to ask before planning and designing your own mobile application. Read more right below the form.


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QUESTION # 18: 

Are there other apps that the client likes that can be used as inspiration for how this new app should look?


This isn’t about copying or plagiarizing someone else’s design. This is about using completely unrelated apps to help get your idea into your vendors head and helping them understand how your thinking. It’s easier if you’re following an already predefined UI/UX design and corporate guidelines, but it’s still important to do this, if only to help you decide how essential it is to build a native app so it accesses all the rich handset functionality.

So, your business needs a mobile app for a specific business purpose. That’s a great place to be right now, lots of possibilities, lots of choices and with that comes lots of risk. How do we reduce the risk to a successful mobile development project? We do our homework, we prepare, and we have the answers before we’re asked the questions. The largest Risk with any Mobile Project is time. Because we all know time is money. A mobile project that is loosely defined is a risk for all involved. It is risky for you (the customer) as well as for your vendor. Your company’s impact is missed delivery dates, misunderstood ideas, and most of all, cost. For the vendor, the risk is associated with reputation, delivering incorrectly functioning applications, changes after the start of development, and also cost. So, everyone involved has something at stake. It is best to set the ground rules before the project starts, just like playing a game if the rules (Scope) change in the middle of the game it is nearly impossible to win (hit everyone’s targets). I will go through several questions that you should be answered before contacting a vendor or while interacting with them. Armed with these tools (answers) you can get accurate estimates, accurate timelines, and most of all, piece of mind that you have done your homework. Scope creep will be minimized or eliminated from your project giving both you and your vendor the chance to succeed.

So, it usually starts with a great idea for a mobile app that will help revolutionize your business and reach out to existing customers and a whole new set of customers.

That’s Awesome!

A project that starts off in the right direction has more chance of ending up on time, within budget, looks, feels and does what you wanted it to. So, here’s 20 questions that need answered to before you start that mobile app build.


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