An Executive’s Guide: Part 20 of 20

A 20 part series, we bring you an in-depth discussion of each question to ask before planning and designing your own mobile application. Read more right below the form.


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QUESTION # 20: 

WHAT ABOUT POST LAUNCH? WHAT’S THE ONGOING PLAN TO LEARN & IMPROVE?


There needs to be one, right?

Let’s face it, unless everything is 100% spec’d out, there are no delays, there are no changes, the stars align, and your vendor can foresee the future. The truth is, no matter how awesome your mobile app development agency is they’re just not going to get everything right first time. They’re also probably not going to be able to deliver all the features you want, within the budget and the timescale you presented them with. You as the customer will be very focused on the first delivery point, getting the mobile app live. That’s natural, but your vendor’s job is to coach you to think longer term, get you to think about the MVP (minimum viable product), get you to build the backlog, and gets you in the mind-set that this is an ongoing project.

The first phase is version 1 launch. This means your vendor will get you thinking early about the ongoing phases of releases as well as the promotion of the app.  Making sure that there is good data coming from the app is also critical. Using data & analytics to know how the app is performing and the recency, frequency, duration and lifespan is what you have expected will help you prioritize the remedial work that will be needed to get the app downloaded, used, and reused frequently.

So, your business needs a mobile app for a specific business purpose. That’s a great place to be right now, lots of possibilities, lots of choices and with that comes lots of risk. How do we reduce the risk to a successful mobile development project? We do our homework, we prepare, and we have the answers before we’re asked the questions. The largest Risk with any Mobile Project is time. Because we all know time is money. A mobile project that is loosely defined is a risk for all involved. It is risky for you (the customer) as well as for your vendor. Your company’s impact is missed delivery dates, misunderstood ideas, and most of all, cost. For the vendor, the risk is associated with reputation, delivering incorrectly functioning applications, changes after the start of development, and also cost. So, everyone involved has something at stake. It is best to set the ground rules before the project starts, just like playing a game if the rules (Scope) change in the middle of the game it is nearly impossible to win (hit everyone’s targets). I will go through several questions that you should be answered before contacting a vendor or while interacting with them. Armed with these tools (answers) you can get accurate estimates, accurate timelines, and most of all, piece of mind that you have done your homework. Scope creep will be minimized or eliminated from your project giving both you and your vendor the chance to succeed.

So, it usually starts with a great idea for a mobile app that will help revolutionize your business and reach out to existing customers and a whole new set of customers.

That’s Awesome!

A project that starts off in the right direction has more chance of ending up on time, within budget, looks, feels and does what you wanted it to. So, here’s 20 questions that need answered to before you start that mobile app build.


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