Before they Google it, ask AI, and before your rep knows a need exists.
The question is whether your brand is already there when they reach for it.
Three inputs in two minutes. One number that tells you exactly what that is worth at your dealership.
Found out during a PM visit, months after the deal was already done, by someone else.
Now multiply that across parts, service, rentals, and new equipment every week. That's your number.
The number looks different depending on your role. Find yours.
Each calculator below takes less than two minutes and uses only numbers you already know. No research required
CEO / Owner
Revenue your customers are ready to spend that your team never sees coming.
Sales Leadership
Accounts your reps cannot reach this week that are buying from whoever got there first.
Operations
Customers going quiet before anyone on your team knows they are leaving.
Why equipment dealers trust this number
Eric Dobbins spent over 20 years inside equipment dealerships as a Director of Information Systems, watching dealers lose customers they were certain were loyal. He found a way to measure the numbers before they show up in a quarterly report. That measurement is what every calculator on this site is built from.
The number exists whether you see it or not.
Every equipment dealer has missing revenue, and the question isn’t whether it is there. The question is whether you know what it is and whether you want to.
The dealers who calculate their numbers do something the others do not. They stop managing on instinct and start managing on what is actually happening with their customers. That shift starts with one number. The calculator takes less than two minutes.
