We put your brand on every customer's phone before they reach for Google.
WHAT WE DO:
URDesigns builds branded customer intelligence for equipment dealers. When your customers have a need, whether it’s large or small, planned or unexpected, most of them reach for the web, Google, or ask AI before they call your team. Not because they’re unhappy, but because whoever’s easiest to reach gets the call. We make your brand that easiest path, already there when the need forms, before the search even starts, before anyone else gets the chance.
WHO WE ARE:
Eric Dobbins founded URDesigns with over 20 years in the equipment industry, not as an outsider who studied the problem, but as someone who lived it. The gap between when a customer has a need and when your team finds out about it has a dollar amount, and we built something that closes it.
WHO THIS IS FOR:
Built for equipment dealers. CEOs, Sales Leaders, Operations Managers, and Marketing Directors who are tired of finding out after the fact.
CEO / Owner
Revenue your customers are ready to spend that your team never sees coming.
Three inputs. Two minutes. No email required.
Sales Leadership
Accounts your reps cannot reach this week that are buying from whoever got there first.
Three inputs. Two minutes. No email required.
Operations
Customers going quiet before anyone on your team knows they are leaving.
Six inputs. Three minutes. No email required.
URDesigns has been a customer intelligence company since before the term existed.
Twenty years ago, Eric Dobbins was recovering hundreds of skipped preventive maintenance appointments every month by sending a zero-dollar invoice.
Not through reminders or a phone call, but through a document that made the customer assume responsibility for their own decision. The invoice stated the PM was skipped by request, and it went to accounting and went on record. The customers who saw it started rescheduling before anyone called them. The SBR — Skipped By Request — recovered more appointments every month than any outreach campaign had before it.
That was customer intelligence before anyone called it that.
The same principle ran through everything URDesigns built. Advertising on invoices and receipts put the right message in front of customers at the exact moment they were already thinking about the company. Repair refusal documents gave customers ownership of their choices and gave the company measurable data on customer intent. Forcing accountability onto the customer — not the technician, sales rep, or service manager — and capturing what happened as a result.
Every one of those practices had the same principle at its core: Put the customer in the driver’s seat, capture the moment they make a decision, and give the company visibility into what is happening before it shows up in a quarterly report.
The UR-Customer Intelligence Platform is the digital version of everything that worked on paper for two decades. UR-Equipment Customer Intelligence is what that looks like when it is built specifically for equipment dealers.
COMPANY FOUNDER
Eric Dobbins spent the first decade of his career as the technician companies flew in when nobody else could solve the problem. He serviced over 6,000 types of equipment and handled nearly half of them without support, without manuals, and without backup. All just by listening.
He showed up to a data center fire in Denver with three days of clothes and stayed two weeks. He fixed a battery company’s production system over the Fourth of July, then went home to find letters waiting for him, addressed to his president. Customers didn’t write to say he was fast. They wrote to say that no matter the cost, they’d call him again.
The president of one of the largest technology companies in the country signed every one of Eric’s checks personally, not because of the hours, but because Eric taught their engineering team something no manual covered: shut up, listen to the customer, and let them tell you how to fix it. They’ll tell you everything you need to know, if you stop trying to fix it before they finish talking.
In the next decade, Eric moved onto manufacturing floors, fixing decisions and not equipment this time. He built production systems that showed factory floors their real numbers in real time, wrote ERP systems deployed across nine plants, and integrated labor tracking that planning teams had wrestled with for years. But the work that mattered most was the conversations, the CEOs making decisions on gut feel when the facts were sitting right there in the data. Eric shed light on the hidden and broken systems and gave people the real story. He told them what they needed to hear to make the right call.
What he kept seeing in every industry, on every floor, in every data center, was the same pattern: the customer had a need, and by the time the right person found out about it, someone else had already shown up. Eric was usually that someone else. He understood better than most what it cost the companies that called him late.
URDesigns was built so equipment dealers never have to be the company that found out late, not with better follow-up, not with more calls, but by putting the dealer’s brand where the customer reaches first: before they search, before they ask AI, and before anyone else has a chance.
Eric has been building that system for thirty years. UR-Equipment Customer Intelligence is what it looks like when it runs on your customer’s phone.
ERIC DOBBINS
President & CEO
Over 30 years turning customer signals into decisions. UR-Equipment Customer Intelligence is what that looks like today.
