Equipment Dealer Revenue Recovery
Eric Dobbins has spent over 25 years watching equipment dealers lose customers they were certain were loyal. He found a way to measure what that costs and what it takes to stop it.
Most equipment dealer CEOs, Sales VPs, and Operations Managers who talk to Eric describe the same situation. They know something is slipping through. They feel it before they can prove it. And every conversation about revenue performance happens without the number that would explain it.
That gap, between what the customer is willing to spend and what the dealer actually captures, is not a people problem. It is not a motivation problem. It is a visibility problem. And visibility problems are measurable.
That is what UR-Equipment Customer Intelligence (a package of the UR-Customer Intelligence Platform) was built to do: show equipment dealer leaders exactly what their specific revenue gap is worth, in their own numbers, before it compounds any further.
URDesigns has been a customer intelligence company since before the term existed.
Twenty years ago, Eric Dobbins was recovering hundreds of skipped preventive maintenance appointments every month by sending a zero-dollar invoice.
Not a reminder and not a phone call, but document that made the customer assume responsibility for their own decision. The invoice stated the PM was skipped by request. It went to accounting. It went on record. And customers who saw it started rescheduling before anyone called them. The SBR — Skipped By Request — recovered more appointments every month than any outreach campaign had before it.
That was customer intelligence before anyone called it that.
The same principle ran through everything URDesigns built. Advertising on invoices and receipts put the right message in front of customers at the exact moment they were already thinking about the company. Repair refusal documents gave customers ownership of their choices and gave the company measurable data on customer intent. Forcing accountability onto the customer — not the technician, not the sales rep, not the service manager — and capturing what happened as a result.
Every one of those practices had the same principle at its core: Put the customer in the driver seat, capture the moment they make a decision, and give the company visibility into what is happening before it shows up in a quarterly report.
The UR-Customer Intelligence Platform is the digital version of everything that worked on paper for two decades. UR-Equipment Customer Intelligence is what that looks like when it is built specifically for equipment dealers.
MISSION
At UR-Designs Inc., our mission is to empower individuals with innovative, barrier-free technology that enhances productivity and emphasizes meaningful work. We are committed to amplifying human capabilities and driving growth by eliminating mundane tasks and streamlining our customers' operations.
VISION
At UR-Designs Inc., we envision a world where software knows no barriers. Our mission is to dismantle the limitations of traditional software, creating seamless, boundary-less solutions that amplify individual capabilities. We believe in technology as a force for enhancement, not replacement.
We augment human efforts with precision and intelligence by eliminating mundane and low-value tasks. We empower everyone to focus on what truly matters: meaningful work that drives our company forward. We are committed to building a future where software without walls redefines the workplace, making every day more productive, fulfilling, and impactful for all.
OUR WHY:
Our ‘Why’ is to Empower Individuals:
We believe in solutions without walls, transforming work with technology that enhances, not replaces, human efforts. We are dedicated to removing barriers and mundane tasks, enabling our team, our customers, and their customers to focus on meaningful, impactful work. It’s not just about advancing technology but advancing humanity in the workplace.
Eric Dobbins grew up inspired by his father who owned a Tool & Die Company. It was known for turning complex, costly parts into streamlined, efficient solutions that saved time and money. His father had a unique way of simplifying the complex, making the impossible seem attainable. This approach didn’t just impact the business; it shaped Eric’s entire outlook on problem-solving.
As Eric pursued his own career, he carried this mindset with him, climbing the ranks to become a Director at multiple Fortune 1,000 companies. He leveraged principles like end-user buy-in, lean manufacturing, team building, and leadership, all while pioneering mobile app development as far back as 1999.
Through successes and lessons learned from implementing ERP systems, inventory management, and production planning, Eric realized that true innovation lies in combining all these elements into one cohesive strategy—what he calls “Solutions Without Walls.” This vision led Eric to create UR-Designs, a tribute to his father’s legacy. The name combines “UR” (meaning “Your”) and “Designs” as a nod to both his father’s business and to you, the client.
At UR-Designs, we design software solutions tailored to your unique environment, rather than forcing you to conform to pre-made systems. Our approach centers on the belief that technology should enhance human effort, not replace it. We remove barriers and eliminate mundane tasks so that you and your team can focus on meaningful, impactful work. Our “Software Solutions Without Walls” reflects this philosophy—asking every team member to envision the ideal solution without limitations.
At UR-Designs, we believe in creating space for what truly matters. When your plate feels full, we build solutions that lighten the load, enabling you to achieve more. Because in the end, it’s not just about advancing technology; it’s about advancing humanity in the workplace.
OUR CORE VALUES
UNIQUE
We are different and we strive to stand out among our competitors.
RELIABLE
3 words: Military Grade Security. Company data is 100% safe and secure with us.
DYNAMIC
Composed of active and passionate team members. Never not continuously improving and growing. Just like our mobile solutions.
ENTERPRISE
We provide true enterprise applications making use of the three tier architecture.
SIMPLE
We keep everything as basic as possible. We don’t wanna overcomplicate everything.
INTEGRITY
Everything we do is practiced through a set of principles that doesn't disregard the morals of our partners and team members.
GREEN
Mobile solutions = less use of paper. A decrease in human error while saving Mother Nature.
NOVEL
We are unusual... In a good way.
SUPPORTIVE
Our customer support is second to none in the industry and we take pride in that.
COMPANY FOUNDER
ERIC DOBBINS
President & CEO
“Nice to meet you, I’m Eric Dobbins!
I have over 25 years of writing software in manufacturing and equipment companies. I also served as a director for multiple companies before founding UR-Designs Inc. where we design Software without walls.”
