An Executive’s Guide: Part 19 of 20

A 20 part series, we bring you an in-depth discussion of each question to ask before planning and designing your own mobile application. Read more right below the form.


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QUESTION # 19: 

HOW IS THE APP GOING TO BE FOUND WHEN IT’S READY TO GO LIVE?


If it’s a B2E app, this may not be that important, but for B2B and B2C, apps getting found in GooglePlay and the AppStore is going to be important to draw users to the app. Don’t think this is an afterthought. It is not. You have to think of this at the design and development stage. Make sure it conforms to design guidelines of each store it’s listing in. If it doesn’t follow the rules, it’s going to be tricky to get it listed.  You also have to carefully think about future releases as this has a huge influence on discovery. An app that’s continually being developed will rank better in the store. Also make the icon impactful so it communicates the value and purpose of the app is really important.

So, your business needs a mobile app for a specific business purpose. That’s a great place to be right now, lots of possibilities, lots of choices and with that comes lots of risk. How do we reduce the risk to a successful mobile development project? We do our homework, we prepare, and we have the answers before we’re asked the questions. The largest Risk with any Mobile Project is time. Because we all know time is money. A mobile project that is loosely defined is a risk for all involved. It is risky for you (the customer) as well as for your vendor. Your company’s impact is missed delivery dates, misunderstood ideas, and most of all, cost. For the vendor, the risk is associated with reputation, delivering incorrectly functioning applications, changes after the start of development, and also cost. So, everyone involved has something at stake. It is best to set the ground rules before the project starts, just like playing a game if the rules (Scope) change in the middle of the game it is nearly impossible to win (hit everyone’s targets). I will go through several questions that you should be answered before contacting a vendor or while interacting with them. Armed with these tools (answers) you can get accurate estimates, accurate timelines, and most of all, piece of mind that you have done your homework. Scope creep will be minimized or eliminated from your project giving both you and your vendor the chance to succeed.

So, it usually starts with a great idea for a mobile app that will help revolutionize your business and reach out to existing customers and a whole new set of customers.

That’s Awesome!

A project that starts off in the right direction has more chance of ending up on time, within budget, looks, feels and does what you wanted it to. So, here’s 20 questions that need answered to before you start that mobile app build.


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